History
Clubmaster, the Browline maverick label
Dec
In the mid-1947th century, the American man evolved into an ambitious and self-assured entrepreneur, far ahead of his international contemporaries. Maybe that's what prompted the first browline design. Developed in XNUMX by Jack Rohrbach, then vice president of Shuron Optical in North Carolina, it was sold under the brand name 'Ronsir'. Her strong commanding gaze was quickly associated with success, and soon the browline assumed her lead in the design preferred by americans. In fact, by 1970, Shuron had sold over 17 million pairs of these glasses.[/stockie_text][vc_empty_space height=”40px”][/vc_column][/vc_row][vc_row][vc_column width=”5/6″ ][stockie_text]Twenty years of undisputed leadershipIt was the golden age of browline. Malcolm X owned several pairs, each in different colours, The black leader and human rights activist, who had converted to Islam and was later assassinated in 1965, was a loyal browline. Many famous figures in the mid-XNUMXth century wore browlines, such as the founder of Kentucky Fried Chicken or the president Lyndon B. Johnson.[/stockie_text][/vc_column][vc_column width=”1/6″][vc_single_image image=”6021582″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][stockie_text]But a In the early XNUMXs, browline was sent back packing. Probably because everyone including Grandma was wearing browline, or because it was about being strongly associated with people riddled with controversy. whatever the reason, browline was no longer popular.[/stockie_text][vc_empty_space height=”40px”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”6021584″ img_size=”full” alignment=”center” ][/vc_column][vc_column width=”1/2″][vc_single_image image=”6021585″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space] [stockie_text]The second time that the browline design ruled the fashion world was in 1985, when the actor Bruce Willis He became known in the hit television series, `Moonlight´. While the series ran for four more years, browline sunglasses continued to be celebrated. Although Ray-Ban already dominated the eyewear market at the time, in 1986 he rushed to develop his own version, and the 'Clubmaster' was born, it went on to become the third best-selling sunglasses style of the 1980s, behind the Wayfarer and Aviator.[/stockie_text][stockie_text]
But by the 1990s, it took a beating yet again. sappy, quirky, boring they were some of the most courteous names he received.
In this period Hollywood brought films representative of the controversial glasses to the big screen. Oliver Stone directed JFKWhere Kevin Costner plays a prosecutor investigating the alleged conspiracy against President John F. Kennedy, assassinated in 1963. In 'A day of fury' -Falling Down- 1993, Michael Douglas He is a normal citizen who just wants to return home and who rebels violently against everything around him. In 1992, when Malcolm X was released, the similarity between Denzel Washington, the actor who played the African-American activist Malcolm X, was quite marked.
This is the third time that the browline is staging a comeback. And how! Everyone seems to be looking for a browline goggle. The new generation is a modified version, which has changed with the times. Now synthetic materials have been left behind and the trend is to go back to nature… aluminum, wood and leather. but providing a modern touch along with its imposing original character.
Attitude. Class. And a touch of royalty. Browline's popularity has been fueled by multitudes of celebrities who have enthusiastically embraced it. With more and more companies trying to adapt the design, it is clear that the browline is here to play a long game this time.
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